Ruben Houkes is a Dutch entrepreneur who wondered why Western Europe always imports a lot of products from India, but that you rarely see it the other way around. It’s his conviction that it should be a two-way street. Indians deserve the best European products for their own usage. It should not matter where you were born. This is why he started Xiphos.

At Xiphos, we believe in quality and passion. And passion has a funny way of trumping logic. It’s like David and Goliath, giants don’t always win.